You probably have at least one Apple product in your home. Or if you don’t have one, you know someone who does.
Apple has become shorthand for ubiquitous, sustainable success and instant recognizability.
Apple has a small stable of products that they do exceptionally well.
They are focused and strategic in their product development and marketing.
And their big not-so-secret weapon?
They invent something and then keep refining it.
This approach to innovation and incremental change is something you can easily adapt to your own Business.
1. Keep it Simple
Steve Jobs made a strategic decision to keep Apple’s focus tight.
He simplified their product lines down to four computers.
You can easily simplify your business right now by eliminating the elements that waste your time and resources.
Start by cutting down or cutting out unnecessary distractions that are low-return uses of your time.
Then think of how you can downsize your resources so you operate an Agile Business Model that is ready to Adapt to sudden changes in your business environment.
2. Learn to Iterate
Any psychologist will tell you that small, incremental changes are much more successful than the big sort that tries to change everything at once.
Think of how successful most New Year’s resolutions are.
Make a commitment to a significant Strategic Change, like an exponential growth in your business.
You can make a series of small changes, like switching from micro managing your team to having Strategy meetings with your executive team once every quarter or more frequently.
Then add in complementary changes, like visiting and spending more time listening to the needs or wants of your Customers. Small iterations compound over time and can make a massive impact on your Strategic Thinking.
3. Be curious
One of Apple’s big successes is its research and development capacity. They are committed to not missing an opportunity to learn and grow and improve over time.
Stay ahead of the pack by being curious, by always being open to learning and change, looking for new opportunities, tweaking your goals, and always staying committed to improvement.
4. Being Okay with Imperfection.
One of Apple’s mottos is ‘just ship’ meaning that they don’t wait to get a product absolutely perfect before they launch it into the world.
Being okay with imperfection doesn’t mean you just leave it there and turn out low-quality work.
It means you keep hustling.
You give it your best shot, get it out, and then make improvements.
You keep moving, keep thinking, keep improving.
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