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Adopting an Atomic Habits mindset

We all have habits; some good and some not. Habits are those almost unconscious behaviour patterns we have… so, how do we build better habits? In his book, Atomic Habits, James Clear identifies two types of habits; outcome-based and identity-based. Understanding the difference…

Establishing your competitive advantage

Why do customers buy from you? Knowing what it is that makes someone choose your products and/or service over your closest competitor is critical business information. Understanding this ‘competitive advantage’ is an important part of making your business stand out…